FREEMAN VISUAL PRODUCTIONS
Sportsnet Jays Care Broadcast Auction — Live Painting at Rogers Centre
Client: Sportsnet x Toronto Blue Jays (Jays Care Foundation)
Year: 2021 Medium: Live painting, acrylic on canvas Location: Rogers Centre, Toronto
The piece pays tribute to the back-to-back championship years of 1992 and 1993 — a moment that didn't just belong to the Blue Jays, it belonged to the country. Each figure on the canvas is rendered in the gestures of competition: the swing, the stance, the focus.
The blues, reds, and whites pull directly from the Jays' identity, but the brushwork is loose and emotional on purpose. Sport, when you strip it down, is feeling. It's the tension before contact and the release after. That's what I wanted the viewer to stand inside of.
I'd like to acknowledge Sportsnet, the Toronto Blue Jays, and the Jays Care Foundation for the opportunity to contribute to a campaign that creates space for Canadian kids to grow through the power of baseball. Art and sport share the same root: both teach us how to show up, how to compete with ourselves, and how to leave something behind that's bigger than the moment.
Role: Concept, artwork, on-site execution, and content capture by Nico Canovo (Blue Jays Social)



