High-quality storytelling with an artistic touch

LANCE FREEMAN
DOP & CREATIVE DIRECTOR
With over 8 years of experience in video production, Lance specializes in crafting high-quality, story-driven visuals that help brands connect, inspire, and convert. As the founder of a boutique video production company based in Toronto, he oversees every stage of production—from concept development and directing to editing, motion graphics, and post-audio—ensuring each project meets a cinematic standard.
Since 2016, I’ve partnered with leading brands such as Lululemon, Mazda, the Canadian Football League, Eastbay, and the University of Toronto—producing impactful content that elevates brand identity and drives engagement. His background as an artist informs my approach, blending creative storytelling with visual precision to deliver polished, authentic narratives that resonate.
Lance is passionate about working with brands and entrepreneurs who value authenticity, quality, and meaningful storytelling. Every project he takes on is an opportunity to capture real emotion, highlight purpose, and deliver visuals that leave a lasting impression.
Strategic Partner / In-House Social Strategist
Christine Videna
Social Media Manager | Creative Strategist
With over 4 years of experience in social media marketing, Christine is a trusted UGC creator and creative strategist passionate about helping brands connect with their audiences. Trusted by 100+ brands across various niches, her expertise spans direct-response marketing, organic social media management, and holistic strategy to deliver meaningful results.
Christine specializes in creative ideation, scriptwriting, UGC production, campaign strategy, and performance analysis, blending brand storytelling with data-driven insights to create engaging, conversion-focused content that feels authentic.
From crafting viral videos to managing influencer collaborations, Christine has elevated brands like Cozey, Amazon, Bushbalm, and Young Hip and Married.
Whether it’s bringing your brand to life or building a strategy that sparks connection, Christine is ready to help you stand out and make an impact!
