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Lance Freeman / Director of Photography · Editor · Visual Artist
Helping purpose-driven brands and organizations communicate impact, elevate perception and drive engagement through cinematic visuals.
Interview Reel
Conversations with some of the most interesting people from different disciplines. From runner, Founders, entrepreneurs and politicians. The goal is to always connect authentically with people.
Corporate Event Reel
A collection of events I've had the pleasure to capture.
AEQUUS PHARMACEUTICALS INC SPOTLIGHT
Client: Aequus Pharmaceuticals
Role: Visual direction + production
Goal: Build credibility and storytelling for investor + patient trust.
Outcome: Enhanced professional perception in NPO market.
Role: Visual direction + production
Goal: Build credibility and storytelling for investor + patient trust.
Outcome: Enhanced professional perception in NPO market.
DRABPE BRAND VIDEO
Client: DRABPE
Role: DP/Videography, Editing
Objective: Highlight DRABPE’s commitment to supporting
Black-owned businesses through innovation, collaboration, and excellence.
Outcome/Impact: Positioned DRABPE visually for stronger NPO market presence and community engagement.
Role: DP/Videography, Editing
Objective: Highlight DRABPE’s commitment to supporting
Black-owned businesses through innovation, collaboration, and excellence.
Outcome/Impact: Positioned DRABPE visually for stronger NPO market presence and community engagement.
BASMA BRAND STORY
Role: Lead Editor
Objective: Tell the brand’s origin and mission through narrative-focused video.
Outcome/Impact: Elevated emotional connection with audience and clarified brand values through story.
Objective: Tell the brand’s origin and mission through narrative-focused video.
Outcome/Impact: Elevated emotional connection with audience and clarified brand values through story.
11th ANNUAL CAMH Engage Gala
Client: CAMH (Centre for Addiction and Mental Health)
Role: Event Videography & Editing
Objective: Document the gala highlights and capture key moments for promotion and archival use.
Outcome/Impact: Delivered high-quality event coverage that supports annual fundraising and engagement.
Role: Event Videography & Editing
Objective: Document the gala highlights and capture key moments for promotion and archival use.
Outcome/Impact: Delivered high-quality event coverage that supports annual fundraising and engagement.
XTM INC RECAP
Client: XTM Inc
Role: Event Recap Videographer
Objective: Summarize event activities into a dynamic recap video for social and internal use.
Outcome/Impact: Increased audience interest and social engagement through a professional recap format.
Role: Event Recap Videographer
Objective: Summarize event activities into a dynamic recap video for social and internal use.
Outcome/Impact: Increased audience interest and social engagement through a professional recap format.
ULTRA BLACK:RUN TO MONTREAL DOC
Client: Team ULTRA BLACK
Role: Documentary Videographer/DP.
Objective: Chronicle the brand journey and athlete experiences for a long-form documentary piece.
Outcome/Impact: Created narrative content reinforcing brand identity and community engagement through storytelling.
Role: Documentary Videographer/DP.
Objective: Chronicle the brand journey and athlete experiences for a long-form documentary piece.
Outcome/Impact: Created narrative content reinforcing brand identity and community engagement through storytelling.
MPP: PRABMEET SARKARIA
Client: Office of Prabmeet Sarkaria (MPP)
Role: Lead Videography & Editorial Direction
Objective: Present the MPP’s initiatives and messaging through professional visuals.
Outcome/Impact: Strengthened public communication assets for official digital platforms and outreach.
Role: Lead Videography & Editorial Direction
Objective: Present the MPP’s initiatives and messaging through professional visuals.
Outcome/Impact: Strengthened public communication assets for official digital platforms and outreach.
KEVLAR PERFORMANCE BRAND STORY
Client: Kevlar Performance
Role: Creative Direction & Production
Objective: Develop a visually rich brand story focusing on performance ethos and lifestyle.
Outcome/Impact: Enhanced audience perception and positioned brand for elevated lifestyle engagement.
Role: Creative Direction & Production
Objective: Develop a visually rich brand story focusing on performance ethos and lifestyle.
Outcome/Impact: Enhanced audience perception and positioned brand for elevated lifestyle engagement.
LULU LEMON: TOOLS FOR RUNNERS
Client: Lululemon
Role: Videographer/DP & Editor
Objective: Showcase expert-led running tips and tools to support community engagement.
Outcome/Impact: Delivered educational content that drove value and reinforced brand trust.
Role: Videographer/DP & Editor
Objective: Showcase expert-led running tips and tools to support community engagement.
Outcome/Impact: Delivered educational content that drove value and reinforced brand trust.
BPTN RECAP
Client: BPTN (Brand/Organization)
Role: Event Documentation
Objective: Capture and condense key moments of the event for recap and promotional use.
Outcome/Impact: Delivered efficient recap content that increased visibility and social buzz.
Role: Event Documentation
Objective: Capture and condense key moments of the event for recap and promotional use.
Outcome/Impact: Delivered efficient recap content that increased visibility and social buzz.
SPIRIT AND SIN BRAND CAMPAIGN
Client: Spirit and Sin
Role: Campaign DP/Videographer & Editor
Objective: Produce campaign visuals to support brand identity and messaging.
Outcome/Impact: Strengthened brand storytelling and elevated campaign assets.
Role: Campaign DP/Videographer & Editor
Objective: Produce campaign visuals to support brand identity and messaging.
Outcome/Impact: Strengthened brand storytelling and elevated campaign assets.
SPIRIT AND SIN BRAND CAMPAIGN
Client: Spirit and Sin
Role: Campaign DP/Videographer & Editor
Objective: Produce campaign visuals to support brand identity and messaging.
Outcome/Impact: Strengthened brand storytelling and elevated campaign assets.
Role: Campaign DP/Videographer & Editor
Objective: Produce campaign visuals to support brand identity and messaging.
Outcome/Impact: Strengthened brand storytelling and elevated campaign assets.
TMRE BRAND CAMPAIGN
Client: TMRE
Role: Videography & Editor
Objective: Support TMRE’s brand launch campaign with professional video assets aligned with brand strategy.
Outcome/Impact: Enhanced brand visibility across digital platforms.
Role: Videography & Editor
Objective: Support TMRE’s brand launch campaign with professional video assets aligned with brand strategy.
Outcome/Impact: Enhanced brand visibility across digital platforms.
U OF T UPSURGE BRAND VIDEO
Client: University of Toronto – Upsurge
Role: Lead Videographer & Editor
Objective: Highlight university program/initiative through compelling video.
Outcome/Impact: Created polished institutional content for promotional use.
Role: Lead Videographer & Editor
Objective: Highlight university program/initiative through compelling video.
Outcome/Impact: Created polished institutional content for promotional use.
SPORTSNET BASKETBALL CANADA TRIVIA
Client: Sportsnet (Basketball Canada Content)
Role: Videographer & Post-Production
Objective: Produce engaging trivia video content for broadcast/digital platforms.
Outcome/Impact: Delivered content that increased audience engagement.
Role: Videographer & Post-Production
Objective: Produce engaging trivia video content for broadcast/digital platforms.
Outcome/Impact: Delivered content that increased audience engagement.
MAINSTREAM THERAPY: SPOTLIGHT
Client: Mainstream Therapy
Role: Creative Direction & Videography
Objective: Create a spotlight video highlighting therapy approach and client impact.
Outcome/Impact: Enhanced brand communication and client relatability.
Role: Creative Direction & Videography
Objective: Create a spotlight video highlighting therapy approach and client impact.
Outcome/Impact: Enhanced brand communication and client relatability.
KRUDAR MUAY THAI
Client: Krudar Muay Thai
Role: Videographer & Editor
Objective: Showcase online training, culture, and energy of Krudar club.
Outcome/Impact: Provided elevated brand visuals for promotional and social use.
Role: Videographer & Editor
Objective: Showcase online training, culture, and energy of Krudar club.
Outcome/Impact: Provided elevated brand visuals for promotional and social use.
UNIVERSITY OF TORONTO FITNESS PROMO
Client: University of Toronto (Fitness Program)
Role: Videography & Post Production
Objective: Produce promotional content highlighting fitness offerings and community.
Outcome/Impact: Delivered content that boosted program visibility and institutional branding.
Role: Videography & Post Production
Objective: Produce promotional content highlighting fitness offerings and community.
Outcome/Impact: Delivered content that boosted program visibility and institutional branding.
University of Toronto
Client: University of Toronto (Fitness Program)
Role: Videography & Post Production
Objective: Produce promotional content highlighting fitness offerings and community.
Outcome/Impact: Delivered content that boosted program visibility and institutional branding.
Role: Videography & Post Production
Objective: Produce promotional content highlighting fitness offerings and community.
Outcome/Impact: Delivered content that boosted program visibility and institutional branding.
Variety village spotlight
Client: Variety Village
Role: Videography & Post Production
Objective: Produce promotional content highlighting lead trainer Jamal Miller
Outcome/Impact: Delivered content that boosted locations visibility and new improvements to the facility.
Role: Videography & Post Production
Objective: Produce promotional content highlighting lead trainer Jamal Miller
Outcome/Impact: Delivered content that boosted locations visibility and new improvements to the facility.
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